Overall, the most helpful thing could be.... The Regulatory Cooperation Council was initiated back in 2011. That was put in place really to remove differences in regulations between Canada and the United States in the interests of improving the competitiveness of industry and consumers, because ultimately consumers benefit. In our case, regulations as it affects the vehicles, so technical regulations, differences between Canada and the United States, primarily speaking, need to be removed. We've made considerable progress since then, but we still have a way to go.
I'll give you an example. It would have cost the industry over $300 million on the minor difference between a particular regulation between Canada and the United States, something which really wouldn't have affected public safety. There's an example where we can avoid costs by removing differences in regulations. We have touch points on virtually every aspect of the vehicle when it comes to regulations, with remission and safety, whatever.
The other piece of this that we haven't really talked about here that does actually tie into what Mr. Masse said with respect to the border is the Beyond the Border initiative. We need to make sure that the border is as efficient as possible, that we remove the impediments in customs procedures and regulations while ensuring that we maintain security. The U.S. has always maintained that security trumps everything. We don't disagree with that, but our industry after 9/11 was one of the first ones to come forward with trusted trader programs.