I'll ask Bill to speak to this. We looked at the ICT, and we tried very hard in the past four or five years to increase awareness of ICT. We had a three-pronged program: raising awareness, consideration, and adoption. It was a combination of the work that we're able to finance along with the advisory services. I'll ask Bill to add a bit on the advisory services. How do you increase awareness? How do you get the entrepreneur to come to the conclusion that they have an issue? What are the solutions going forward?
Bill.