Excellent, and that's great to hear.
If I'm putting you in a difficult spot, let me know. I mentioned connecting America, and obviously the opportunities that exist there with the dollar, and a number of other factors, including the connecting America marketing money and the job you're doing to market Canada to the U.S. I wonder what we can do to build upon that.
I know the Frontier Duty Free Association had the road trip proposal, for example, where they were looking at a rebate for those who are doing cross-border shopping when they're visiting from the U.S. That's one example of an idea that we can use to build upon some of the success we've seen through connecting America.
I wonder if you have any thoughts on what more could be done to build upon that success.