Looking at your marketing and sales expenses, I see that almost an equal amount has been invested in the core markets—the U.K., France, Germany, and Australia—and the emerging markets—India, Brazil, Mexico, Japan, South Korea, and China. I also see from your reports that the number of visitors from China is going up tremendously, with some 440,000. When I look at the emerging markets, those seem to be growing at a much faster pace. Do you think the spending on marketing and sales should still be at the same ratio?
On March 8th, 2016. See this statement in context.