Thank you, Mr. Arseneault.
I am sure that Mr. Verret is an expert in the situation in New Brunswick.
We have talked about these partnerships before. We have launched stronger and more relevant campaigns, which did not exist before. This was not just about adding the Canada brand. It entailed co-operation with all the provinces and territories, as well as with destination cities such as Moncton or other places across Canada.
Gilles, would you like to add to that?