There are dozens of reasons. Some people come here for nature. Others feel like they are in Europe without actually being there.
In terms of digital campaigns, we decided not to have a campaign for all of the United States. Our campaign targets 19 million Americans who live in 12 or 13 American cities. That is a specific demographic. They are people who have passports. Our research indicates that they are thinking about going on vacation outside the United States. We have researched a particular demographic profile. That is why Mr. Verret said that we have had campaigns in niche areas that can target those consumers and that are very different from the traditional campaigns that we have had in the past five or six years.