Absolutely, and this is again an area of pride for us. We've been considered one of the best-practice leaders in the world in this area. On an annual basis, we have a modelling exercise that is done in conjunction with Oxford Economics. It helped us build this economic model that goes through and triages countries based on a whole series of criteria including what's going on economically and what's going on with consumer spending. It uses IMF and various economic indicators to look at those markets, at where the spend is, and then, finally, where our impact could be because there are some markets, and I'll use perhaps the Netherlands as a good example, that always have a fairly healthy bilateral visitation between our two countries, and a campaign from Destination Canada may not actually move the needle. We go through that annually. That goes to our board and our shareholders for ratification, and that's how we go through our planning process.
On March 8th, 2016. See this statement in context.