I take the glass half-full approach. I think we're a much more efficient organization than we were four years ago, and marketing has changed a great deal in the last four or five years.
I'm not prepared to Monday morning quarterback any of the decisions that were taken by my predecessors. I think you also have to take into account that there were a lot of other special projects going on that went into that funding model including the Olympics, money for SARS relief, and economic development money that came through the last economic action plan.
I think when you take it in its totality, it looks like it was a much larger piece. The actual A-based funding has diminished a bit, but not by the same proportion. We respond to the dollars that Parliament provides us. We put forward a plan to Treasury Board to invest those dollars as best we can. Hopefully, on the other side, we do what we can to have commercially relevant campaigns that are going to increase the other partner investment to maximize that as well.
As we move towards that, I would say that we're probably spending or investing far more efficiently than we were three or four years ago.