We do have some data. It's a little imperfect data on domestic spend, but we do have some data on that.
As far as agricultural tourism is concerned, I had the great gift at lunch today to eat a piece of cod that was hand-caught at Fogo Island. To us, agricultural tourism is a really fascinating area that we see enveloping culinary tourism as well. I think there's a beautiful marriage there of culinary and agricultural tourism. We're working with a couple of different culinary groups right now on just that. I agree with you, it's a tremendous opportunity in all of our markets, not just the U.S. market, but also Europeans, Asians. I think there's a great deal.
When we do our research, we see that Canada unfortunately isn't seen as very sophisticated from a culinary perspective, even though we are. It's something we're spending some time and attention on.