First of all, the increase to the 1:1 ratio was before the connecting America investment began, so that's dollar for dollar against last year. At the risk of sounding immodest, we're quite proud of the gains taking place there. It really goes to a very different collaborative approach.
Having come from the industry myself, there have been frustrations in the past that the organization was very focused on the Canada brand and a sort of elitist version of the Canada brand. We're taking a different approach that while the Canada brand is important there are a whole bunch of brands that make up Canada. Sometimes it's the Canada brand's job to lead and sometimes it's our job to lead from behind and to put in the window the most attractive offerings no matter where they are in the country.
That and an effort to become more commercially relevant to the industry I think are what we can attribute the increase in partnership levels to, or what we like to say are co-investment levels. We're expecting that to be even higher with the connecting America program.