Thank you for your bifurcated question. They're related. Let me try. I have an answer for the Vancouver piece.
The answer to the second part of the question about what are we going to do in the U.S. is that it's going to roll out starting April 1. That is going to deeply involve many border communities. Many of them are going to be co-investing in this campaign with us.
It's hard for me to be a Monday-morning quarterback on the decision that took place four years ago for the Canadian Tourism Commission to leave the U.S. market, but as some of the people around this table know, and as the former minister knows, it was something that the industry had a serious concern with, as did border communities from coast to coast to coast. We are trying to rectify that right now. Trust me: the border communities are going to be deeply involved in the U.S. campaign when it rolls out over the next year. It's a three-year campaign and they will be a very important part of the mix.
As for our relocation to Vancouver, I guess it's been 10 years, so we never tire of the question.