I would like to welcome the guests here today from the Canadian Tourism Commission.
Certainly, some of the discussions you had were about the ratios with investments from outside compared to the government dollars that are associated with it. I think it's extremely important to recognize the ebb and flow that is there, whether it's the 1988 Olympics in Calgary versus 2010 and then the lead-up to 2017. To expect that to remain the same isn't particularly the way business is going to look at what takes place, so I think that's important. It's certainly a great goal. I think it's perhaps showing that, in the lead-up to 2017, everybody's engaged at this point in time, which is significant.
I know that Brian was talking earlier about where the head office might be located, but in central Alberta we don't have a cross-border issue that we have to deal with. Of course, Alberta is more than just mountains. The Red Deer River that goes through my riding starts in the mountains and it goes down to Drumheller. It overlooks the valley and every once in a while I take a look at the sign that indicates that 10,000 years ago that area was under one kilometre of ice. Perhaps that might be a surprise to Leonardo DiCaprio. It's certainly something that people should realize.
I'd like to ask you, though, about the small and medium-sized enterprises, where about 10% are in the tourism industry. How much are they able to participate in terms of engaging with their marketing expertise in your tourism industry?