I will get an opportunity to ask the question I had wanted to bring up. It has to do with agricultural tourism. We have so many individuals, farm groups, and so on who talk about going down to Peru to try to find out about different things that are happening. I remember going to Europe 35 years or so ago with the same idea. I think it's something that's extremely significant. But we have so much to offer here in Canada, and we do it locally. We have different farm days in the province of Alberta. We have one where everybody goes out to find out where their local foods are and to see what sorts of things are there.
I'd like to get an idea of where your focus is, if there is a focus on agricultural tourism, and if not, if there's some way it can be looked at. As well, when you take a look at your market research, have you been able to determine what the main spending allocations have been, both for Canadians as we go throughout the country and for non-Canadians. What are they spending the most on?