In terms of the western world, we now have all the means at our disposal. There are common aspects, cultural aspects, so many things that can attract clients to come here for unique experiences.
Getting indigenous people involved in tourism adds value to the Canada brand, which Mr. Goldstein mentioned. The whole issue of francophones outside Quebec, all the festivals available, everything will attract western clients. They will come to Canada more and more because we will attract them according to their interests.