Canada's new tourism vision promotes winter tourism through two avenues: investing in our regionally diverse tourism offerings through our regional economic development agencies that support tourism by investing in local tourism businesses, products, and experiences including winter tourism; and promoting our national parks, many of which offer unique winter experiences, including cross-country skiing, snowshoeing, hiking, and more.
Something we're noticing, even when it comes to the jobs gap, is that it's a seasonal industry with the potential to be year-round. One of the greatest things that Canada has to offer, unlike many other countries, is four distinct seasons. We want to showcase those four seasons, and if we can get the country working better together, perhaps the regions that have heavy summer months but not heavy winter months could share resources and create those full-time, meaningful jobs that Canadians want and expect.