Because colleges are naturally responsive to what the local economy needs, they're not making it up themselves and then going out to pitch it. They're working with the employers and the industry in the region and responding. It's only going to be a natural outcome of this that they're going to be working in the areas of strength of that region. So they're very well prepared in many cases to contribute to the cluster competition discussions.
Who knows that they're there and what they're doing? Small business know they're there and what they're doing. Sometimes the universities and the really big anchor firms may not be as aware, because it's through their supply chain that the colleges are working.