Interestingly, on the mushroom picking one, Vineland needed to have their machine learn how to pick the mushrooms, so we 3-D printed a bunch of mushrooms for them in plastic of different sizes and also different types of suction cups. For example, that's very close to material. We do that type of stuff, but it had to be figured out, simulated, and tested.
There is always a good way to work. People want to work with each other, that's clear, but we each have different ways or different parts of the problem we address. If I work with the University of Guelph on precision agriculture on wheat or corn, the professor at that university will want to look into the genomics of corn and how to make a better strain of corn. The professor will sequence all this, figure it out, and do big data, whereas the chair in precision agriculture at the college, funded by NSERC, will ask how can we make sure the company, the farmer, gets more out of the ground for less money put in—less fertilizer, fewer seeds. Farmers are business operators. If they figured out that they could make more money growing rocks, we'd be in trouble.
Part of what we do is to make sure the company can take the intellectual property and make money and create jobs from it.