Essentially, whenever a company comes to us we discuss with them their aspirations, their problem for that particular project. We make the scope of the project, but also we make sure that up front they know what their contribution is going to be to the project, in cash and in kind, and also what's going to happen to the intellectual property, from the beginning.
Most of the time—99% of the time—we know that it's going to go straight to the company, that we're not going to own it. The company knows that from the beginning, which also means that they're involving themselves more in the project.
We also don't take every project, because some of them suck.