We actually call it a market pull. We would call it a market push for an invention that's created at the university and we go out to push it to a company we think can exploit it, but we actually do it the opposite way with the WCIO. We catalogue the institution's capabilities and then we go to industry and ask what the problem is, and we use that problem as a draw on the resources that are available across the west at academic institutions.
On June 6th, 2017. See this statement in context.