I would just add pure business development. One of the things you'll hear from me as a VC is that universities need to be a bit more business oriented. Your tech transfer office could have BD—corporate development people who run around doing business development.
I distinctly remember in California a woman from Ireland who was pitching Irish technology, and I saw her everywhere. She developed relationships, and she was moving technology from Ireland to the United States. I think it's shoe leather; it's rolling up your sleeves.