I think that's a tactically specific thing within the broader context.
My view is that we should enable universities to essentially do it however they find works best. By that I mean specifically take 1% of research dollars, of the $7 billion that goes into universities—so $70 million—and earmark that for that job, for technology transfer and business development, and let the universities decide whether that means an outbound BD person or a raft of people sitting by the phone waiting for inbound calls. I would leave it to the universities to figure out what works best for them, as long as you're measuring it on the back end and then feeding that loop back.