I just want to pipe in very quickly.
I've been very fortunate as an entrepreneur, as have a lot of our members. We've leveraged the trade commissioner offices and the consular offices around North America and around the world. The key is that those trade commissioners are already kind of on the ground, with the boots on the ground, and you never hear the universities come up in discussion. If the university is connected with the trade commission which is already established, that's a great entry to be promoting this technology.