That's good to understand.
Jeff, you mentioned that you're involved with bringing together entrepreneurs and different people in the tech world. I come from Sault Ste. Marie in northern Ontario. We have some great little things happening up there in research, whether it is related to forestry or invasive species. We also have the Ontario Lottery and Gaming Corporation, so there's a lot of spin-off of IT businesses related to the gaming industry, and there are a lot of neat things happening.
How is it that rural Canada—and I'll call it rural for lack of a better term, since it's really outside of the urban centres—could get more involved and more engaged, so that people like Code find them? You mentioned hunting and finding them. Maybe both of you could comment on that sort of thing.