That's a model that's used in other countries where industry actually funds some of the transfer.
Reaching into the rural areas through the community colleges, previously the Government of Canada, back in the 1990s and early 2000s, had the intellectually property mobilization program. It sounds as though you've taken that idea and turned it on its head by getting people out working with industry versus having industry coming to technology transfer offices.
Are those roles like a sales role, the 30 positions that you described? Do they react to companies or do they go after companies?