Absolutely. You know we've had some very lucrative strategic partnerships in that area.
As you correctly point out, the regulatory aspects are fantastic, but so are the technological advances; the use of microbes, for example, to treat waste resulting from the oil sands; the use of a fungus, for example, to convert the residue from oil sands processing into valuable organics. There is value added, right? I think we have to talk about those things. We have to celebrate those successes. Those are made-in-Canada inventions and innovations. I think we're reticent to boast, as you correctly pointed out. I think we have to do a much better job of doing that.
We have similar technologies in the mining industry which again we should celebrate. From NSERC's point of view, many of us have featured those stories and anecdotes on our websites, and we celebrate those successes. Now I realize that “data” is not the plural of “anecdote”, but it certainly is a good start. We are doing our part to celebrate all of our successes without prejudice, without bias.