I'll start with the 5,000 complaints a week to our spam reporting centre. I would suggest that compliance is still an issue.
Certainly compliance is key. I'm the chief compliance and enforcement officer. The compliance part of my title is critical to ensuring that businesses are aware of the rules, understand how they can comply with the rules, and understand what's necessary with respect to following the rules. Those education outreach sessions are extremely important.
The ones we did in the early days in 2014 when we were first getting off the ground and the ones we did a couple of months ago are very different. In the early days, we were talking about how you must have an “unsubscribe” and it must link to this, etc. Now, we're providing more guidance and interpretation on recent decisions and compliance programs.
Businesses, individuals, and the legal community are looking at our decisions, interpreting them, and saying, “Oh, I understand now what you mean when you say this”, or “I understand how you're applying this particular regulation.” We're trying to provide that clarity. It is an ongoing initiative. We will do it every year, I would suspect, because there are always people knocking at our door and saying that they need help to understand.