I think the first point is that we need to simplify the law. We need to make more clear what it applies to and to make it more flexible and adaptive, so that you can explain it to a business and they'll understand it and say, “Oh, this what I need to do to comply.”
As people on the panel have been mentioning, part of the problem is that there is a range of things that are exempt or not exempt, and in some circumstances they work, but in some they don't. This is why businesses, large and small, need lawyers and consultants: to tell them how to comply.
It's no surprise that a lot of people fall asleep when they start hearing about it or ignore it if they don't have to pay attention to it, because people who do have to pay attention to it are—rightly—very confused by it. I think the first thing needs to be simplifying it and making it easier to comply with.
After that, of course, the CRTC needs to become a partner in this. They need to reach out to business.