Yes. A principles-based approach will give companies a little more confidence that they are leaning this way or that way, so they'll be able to have confidence in their decision and then develop a history and guidance to help them. For instance, if you use a hashtag in a transactional message that says your company's name, does that mean it's partly an advertisement? There are a lot of questions to which there aren't really clear answers. From my members' experience—
On October 17th, 2017. See this statement in context.