Sure. I can start on that at least. From speaking to companies in our association, small and very large, I would say it inhibits innovation because it's confusing, and people don't know what to do. So you have a great idea and then you go and say, “Oh, can we do this?” But the requirements are so complex and there are so many exemptions and small requirements here and there that companies don't know what to do.
For instance, I was speaking to a very large company yesterday. They wanted to send out a text message to their clients about the wildfires out west, saying “if you send us a number back with this hashtag we will match your donation.” They wanted to do this very quickly to get donations to the Red Cross, but they got stuck internally because everyone said, “Wait—does this fall under CASL or does this not? If we include a hashtag that mentions—”