You asked how we can have this confusion. I think we've seen it happen on this panel just in the last number of minutes.
The panel was asked a question that I thought Mr. Kardash effectively responded to with the use of a case from Mr. Jeneroux. He started by saying that if you have explicit consent, you can go ahead and do this, and then he proceeded to talk about the various exceptions.
The problem is that we get bogged down in the various instances of how you can do this if you don't get someone's consent. The starting point again and again in many of these instances is to get consent. If we're talking about something different, not about the ability to message but instead this potential for confusion with an unsubscribe, surely that's an issue that can be fixed for a public safety message. It's not that we can't send it, but there's an unsubscribe issue. That is a far cry from the doomsday scenarios this committee has been hearing about in the last number of hearings, moving from “Can you please fix an unsubscribe mechanism in a public safety message?” to somehow that e-commerce is going to stop in Canada if this law continues.