Thank you for the question. Yes, there are many tools out there, and by its very nature, technology is constantly changing. With anything we put into legislation now, within a year or two there will be other tools there to assist.
Our members are easy to find. They have stores in your riding. Whatever brand the consumer has subscribed to, you know where to find them. They're not difficult to find. If I can allude to a point I made earlier, it is not in their business interest to be providing marketing materials to consumers who don't want them. In terms of the level of oversight and the amount of compliance and enforcement required for these bricks and mortar brands that we all shop at every day to get our necessities and some luxuries that might not be a necessity, it's not in their business interest. Therefore, in terms of actually putting in tools and legislation and that sort of thing, they're policing themselves because it's just good business.