It doesn't say it has to be recorded on a computer, but the law is very stringent in saying that it gives implied consent to contact people where you have an existing business relationship. That is defined as where there's a transaction that takes place, or an inquiry, or request for a quote, which could happen at the local arena.
In that case, in an inquiry you have six months, but it's very stringent that way. You don't need to put it in your computer, but the reality is there's a clock ticking, and the penalties under this act are huge. Frankly, if you get it wrong, and you go beyond the two-year period, and you're still messaging someone, you could find yourself in difficulty.
The reality is every single message that is going to someone as a result of an interaction includes an unsubscribe. The consumer at any point can indicate that he or she doesn't want to hear from you anymore. This six-month, 24-month component of the law was just thrown in there arbitrarily. Someone sat around and asked when they are going to cut this off. The answer should have been that we don't need to, that the consumer will do it.