I can talk about one specific outreach initiative where we thought we would do some reaching out to organizations that may not know they're implicated with respect to address harvesting—address harvesting being the collection of addresses through electronic means. Some organizations that use address lists may think that doesn't have anything to do with them, that they just purchase the lists and use them in order to do their marketing. However, if you've purchased a list that's been compiled without the adequate consent of the individuals through address harvesting, then you're also potentially on the hook for a violation of the act.
For part of our outreach, at least in that specific area, we thought it was highly valuable to say to these organizations, which are broadly across sectors, that if they are using lists, they must ensure that they ask the right questions of the list providers to ensure the list has been compiled with the consent of those people on that list.
That's a good example of what we've done in the area of outreach, at least for organizations.