Fine.
In your presentation, you talked about motivating SMEs to comply with the law. You speak to SMEs about your services in order to help them comply with the law. According to what you implied earlier, some companies feel that it is not worth their while to go to all that trouble, and they continue their practices because the odds of being sued are quite minimal.
Is that really the case? Do some SMEs disregard the law because the cost of compliance is too high, because it is too complicated, or because they know that the risk of getting caught is minimal?
What could we do to further encourage these companies to comply with the law?