The presentations I heard from people who spoke on behalf of small businesses were essentially from the Canadian Federation of Independent Business, the CFIB, and the Canadian Chamber of Commerce. As members of the CFIB, we receive its emails. I also heard representatives from the Retail Council of Quebec. These organizations are dinosaurs with regard to digital marketing. I apologize for saying that, but people who know me know that I am a person of integrity. The Retail Council of Quebec contributed to the fact that the retail industry fell behind in e-trade. It spent years saying that it was not important; then all of a sudden it realized that it was important and it changed its tune, but the ship had already sailed, and Quebec's retailers were already behind in all this. I regularly receive the CFIB newsletters and emails, and their electronic marketing is not effective. It must not obtain very good results. There may even be complaints regarding compliance with the law.
These organizations do not represent reality of SMEs. We were talking about new businesses earlier, start-ups. They were created in this digital universe. In today's world, the last thing you want to do is displease a client or a potential client by sending him information that does not interest him, while letting him know that he can delete the email if he does not want it. That is harmful to its brand and reputation.