I partially agree. However, I would like to make a nuance.
There are actually two issues here, one of which was raised by Rogers. I completely agree with Rogers, and that is part of our recommendations. Subsection 6(6) of the Canadian Ant-Spam Legislation stipulates that transactional messages or personal messages—so those that are not of a commercial nature—must contain an unsubscribe mechanism. That creates a great deal of confusion and complexity for businesses, but also for consumers. They receive a transactional message for which they don't have to give their consent, the message contains an unsubscribe mechanism, but they don't understand why they can unsubscribe when they did not give their consent to begin with. They figure that, if they try to unsubscribe, the system will not work because they did not subscribe in the first place.