When I talk about the awareness-raising being multi-faceted, it's not incumbent just on us for making sure that every Canadian is compliant and aware. I think you met the Chamber of Commerce here. I know they spend a lot of time with their members making them aware, making sure they understand the basic tenets of the law, and that they need to be aware that it's there.
We look to a lot of those partners across the country to help raise awareness, as any law would, about how a business should be helped to be compliant and what they need to do to take action to make sure they are aware and understand the legislation.