Let me start by saying that reviewable conduct is civil. An offence that has the element of “knowingly or recklessly” will tip you into the criminal behaviour. The cases you have before you, the Avis and Budget, the Amazon, and the Hertz cases, were all resolved under the civil reviewable conduct provisions of the act. No deliberate mens rea, knowingly reckless; doesn't exist there.
In terms of what those consent agreements have done, though, you'll notice that Avis, Budget, Hertz, and Dollar Thrifty are all in the rental car industry. Generally, because our resources are limited, when we invest in a particular industry, we focus and hit on the bigger players. From there, we engage in outreach, some advocacy and education, to try to level off the playing field. That's what we're really trying to accomplish.
Those resolutions are public. If it's a consent agreement registered with the Competition Tribunal, there are websites, so other companies or other enterprises become aware of what the standard is, of what the rules are, and what they should and shouldn't be doing. It disciplines the industry, to a certain extent.