The Competition Act talks about promoting a product or a business interest. The test that we apply is that which is “false or misleading in a material respect”. In terms of “material respect”, has it influenced the consumer to purchase a product or to engage in a particular conduct or behaviour? We look at the general impression as well as the literal meaning in assessing whether or not the representation is false or misleading.
On October 31st, 2017. See this statement in context.