Lloyd Longfield at the Industry, Science and Technology Committee

On November 7th, 2017. See this statement in context.

November 7th, 2017 / 11:30 a.m.

Liberal

Thanks, Mr. Chair.

Thanks, everyone, for coming from far away. From Guelph, it's great to have Inbox Marketer here.

I want to touch on what we've been hearing in testimonies about separating technical from fraudulent from normal activities.

Ms. Arsenault, I know you are a co-founder of Inbox. You've seen the development of email marketing over the past few years. You've mentioned in your testimony already that CASL has helped with the efficiency of email marketing.

I'm hearing that you see a need for CASL, but also that there's some confusion around interpretation. Could you expand on the efficiency that has been gained and how CASL has helped with efficiency?

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