I think mostly what we've seen is companies that haven't paid adequate attention to the rules that are in place currently. They haven't done a good job of reviewing the consent rules and ensuring that their email lists meet that test. Also maybe they haven't always done as great a job as they should in terms of keeping records to demonstrate that they've obtained consent, that they're in compliance, and that the messages they send out are—
On November 9th, 2017. See this statement in context.