Okay. If we're seriously going to get this done, we can't keep looking at the big guys to do it. When they come to see us, what they do is—and here I'll be direct like you, Mr. Grisdale—they bamboozle us and say, “Don't look at it, boys. It's all being taken care of. It's all good.” Then we talk to everybody, and they're mad as hell. They don't have service.
If we were to use your concept—and this is somewhat like that idea in Africa—we give it to smaller-tier companies and say, “You're getting this area, you're getting this spectrum, and you've got a time frame to do it.” Then we're going to give them enough of a monopoly, with some limits on it, so they can make their capital back and then be profitable. Everything is good. Then you say, “You know what, now Bell or Rogers wants to buy you out, and we're going to open it up.”
That way, we have an approach to getting it into these areas by not looking to the big players. It's just does not make financial sense for these large, public companies. You have to be fair to them, too. They're public, and their shareholders don't want to hear that they're doing all of this work to help rural areas that is not paying back.
Am I on the right track here? I'd like to hear both of you explain that.