If I understand it, and we think about it in a bigger picture, both of you guys are up against the Shaws, the Rogers, these massive companies, and they're making all their money in downtown Calgary, downtown Toronto, this and that. We keep coming along and saying, “Hey, will you just go out there and help these little rural areas?” They go, “Yeah, yeah”, and they just buy up all the spectrum, whatever it costs. They make their killing in the cities.
Then we try to say, “Can you spend a bit of energy or time thinking about these other guys?” But why would they? There's no money in it for them compared to where they're making their big money.
If I understand you, Mr. Grisdale, we need to get the smaller players who say, “Okay, it's not big money for Rogers or Shaw, but for my little company, this is is enough to live on.”
Mr. Finlayson, go ahead. Do you want to add to that? Am I on the right track?