You could have sat in our network meetings in terms of how you've done a great job of summarizing it.
The answer from our perspective is investment in the backbone element of it, which is extraordinarily important and why we have been so enthusiastic about the connect to innovate program. As the sheer volume of data increases, there's more and more pressure on the tower. You can try to deal with how you get that last mile to the customer by adding an extra ring of radios or something like that to build the capacity, but then you just have a whole pile more data at the tower. How do you get it back to the Internet connection? That's fundamental.