That's a wonderful question. I should almost bring Adamee up to answer it.
Imagine a world where school doesn't go far enough. Often kids have to be sent away to finish high school. In a world where there are no banks, no bricks and mortar, in a world where.... As a friend of mine described it, we're not dealing with a remote area, we're dealing with isolation. This breaks down the barriers. These are the roads that cannot be built to these areas. The communication system is, in fact, the way out. It's the way to communicate, to have contact with the rest of the world. It's a way to complete education, to continue education. It's a way to sell as well as to buy merchandise online. It's a way to carry on banking and government services, and it's—something that I'm sure this entire committee is concerned about—digital democracy. It's really been earth-changing.
I saw all this come through back when we were launching broadband 10 or 15 years ago, but we're seeing it again now with the mobile. In each one of the communities, we go through business readiness testing. We have friendly users making sure the network works. Everybody has an obligation to fill out survey reports.
Some of the stories coming in make you want to cry—they really do—just in terms of the joy and the open feeling that people are receiving from having technology. They know full well it exists, they just don't have access to it. A lot of our friendly users already have their own iPhone and they use it when they're down south. We don't have to give them phones; we just give them a SIM card. The thrill that comes out of that is earth changing. It really is. It makes us feel very good to be able to do it.