You're absolutely right. Some of the larger corporations don't want to bother. We've dealt with TekSavvy, and even they struggle at times with being able to provide service for some of the smaller communities that we have. We've allowed all kinds of communication devices to be put on water towers wherever we can. We went through an exercise whereby we were volunteering to pay towards having it put in. Even $8,500 per residence wasn't enough to cover the cost.
The model is exactly as you said. You have to have a profit model there somewhere. These large corporations don't want to be bothered with small places where they're not going to be able to turn any type of profit for a number of years.