That is an excellent question.
Rural includes resource-dependent communities. It includes agricultural communities. It includes those that are close to urban centres but have a mix of both rural and urban. It includes many indigenous communities. Well over 40% of Atlantic Canada is considered rural. Actually, if you want to get into a philosophical discussion about what rural is, I just hosted a round table with experts across the country last week, and there's no clear consensus.
For the purposes of connectivity, we are defining rural as areas without access to 50/10.