About 80% of our customers do not have a cap on their home Internet service. They have taken unlimited service. Those who've chosen to take a package that has a cap are paying a lower price. There are certain Canadians with certain income abilities who will want a lower price.
Simply put, traffic has costs. I know that one bit doesn't cost a lot, but when you add up the trillions and trillions of bits, they cost a lot. This is why Rogers invested $2.9 billion last year in capital expenditures. I know you can't see it going through the ground or through the air, but there are massive expenditures in fibre optics, under the ground, in towers, in radios, etc.