Certainly increased usage is a key factor in being able to moderate and manage our cost structure. Internet use has been going up 40%, from a CAGR perspective, every year for the last nine years, so we have to constantly upgrade and invest in our networks. This latest round of usage as a result of COVID is certainly spurring us on to invest even more during this particular thing.
The costs from what we do invest play a huge role in the price that we charge our customers. The pricing has to reflect that. It has to be able to recover those investments as well. You have to remember that for companies like us and others in this particular meeting, a lot of the equipment we buy is coming from the U.S., so we have to pay for it in U.S. dollars. That's a cost. Labour increases every year and inflation increases every year. We have those costs to take into consideration when we're pricing our services.