Absolutely we support it. In fact, in 2017, we published a digital manifesto about personal data, and a few months ago, we published consumer analytics for data robbery, because we believe that data belongs to us. In fact, it should be treated as a form of income for us versus just generating income for others.
Also, we believe that we're facing not only data privacy but data piracy, and consent is not enough. We need to be engaged with our data and give permission for use of our data every—